Did you know that 4.95 billion people across the world currently use the Internet?   

The World Wide Web first became publicly available in 1991 and we’ve gone from 0-4.95 billion users in just 31 years!  

Fast forward to 2022, more than half of the World make up today’s online community and there is no sign of “slow down” either. With the release of Web 3.0 last year, the ever-evolving world of technology and a spike in Internet usage thanks to the pandemic, the internet is the place to be for business.  

B2B and B2C consumers can now be found on our mobile devices, tablets and laptops, more than ever before. As a result, their appetite for engaging content has kicked up a fuss. They demand unique, on trend, human content – if you want their attention, that is. 

Enter the dark art of digital marketing! Like it or not, juicy content is a powerful weapon in your marketing arsenal! Contrary to wider belief, it’s not rocket science either. When it comes to digital content, you’re spoilt for choice. From images through to website blogs, the right mix of mediums can not only satisfy consumer hunger for valuable content feeds, but it is also essential in paving the way to exposing your business and what it stands for. 

It’s a well-known fact that video has been dominating the digital landscape for quite some time. In fact, it is expected to make up 82% of all online traffic this year alone. 

In 2020, Content Marketing Institute’s research showed that video was the preferred form of advertising in 71% of B2B, and 66% of B2C marketing strategies. 

What’s even more astonishing is that 9/10 users continue to express a real hunger for more video content from the brands and businesses they support. But exactly how effective is video at communicating a message, compared to other content mediums? 

MediaMind’s recent study shows that when done correctly, a video can increase brand association by a whopping 136%. Viewers can quickly understand the narrative and easily memorise 95% of the message, which is fundamental for effective long term lead generation. 

What’s more, podcasting is also experiencing mammoth growth, with 28.3 million adults in the UK alone listening to digital audio on an average week. In 2020, the BBC reported that branded podcasts result in a 89% increase in brand awareness, 57% more brand consideration, and 24% higher brand favourability. 

Given the above findings, it’s no wonder that savvy businesses are taking to video and podcasting as their preferred digital content tool. By engaging and forming a narrative with this open pool of users, companies can successfully broaden their reach and form a more personal connection with their audience.  

The numbers certainly speak for themselves. Video and audio is a real asset in the content marketing space!

Finding the right place to produce quality and engaging material can be nothing short of a challenge. At Impact Working, we know this very well, and that’s why we’ve created a tech-savvy, easy to use Contents Studio, where our occupiers can unleash their inner creativity. And it’s not rocket science either, we’ve simplified the set up with an easy step-by-step guide for our occupiers to help them go live – without employing a tech expert!  

With the latest tech and resources at hand, we’ve got our occupiers covered. So go on, hit the ‘record’ button and create your next digital masterpiece at our IMPACT WORKING offices!  

Want to learn more about our Content Studio? 

Drop us a line at  enquiries@impactworking.co.uk.